Naomi Campbell was in Kerala recently. No she was not here as state guest or tourist, but for a different purpose.The world famous supermodel was here for Ayurvedic massage session.She was spotted at Leela Kovalam Beach hotel to experience India’s ancient system of medicine. This again proves that the ancient form of Indian medicine is so much popular in the western world.
Ayurveda in Kerala is preserved in its purest form, and this has been popularly among people who are in show business. The commonly known remedy is about the ailment that sustains their youthfulness and charm; besides take care of their ageing factor. There are few institutes in Ottappalam, Kerala where researcher are trying to rediscover the methods used in ancient India for reverse ageing. Some of the scientists are still working on it.
Ayurvedic tourism is a very apt term, since most western tourist visit India for this special treatment. Italian director Bernardo Bertolucci has been visiting Kerala more often for ayurvedic treatment for their continuous ailment. As the national daily Deccan Chronicle reports celebrities like Kate Winslet are likely to join the list of famous screen idols to hop into God’s own Country for a restorative and preventive ayurvedic experience.
Word to mouth promotion often takes place among celebrities; otherwise guess how Naomi Campbell could ever make it to Kerala for this purpose. Sources say it was Yogi Cameron, a yesteryear supermodel himself, who is also known therapist may have suggested Naomi about Kerala ayurveda. Cameron is the unofficial ambassador for ayurveda and has advocated about Kerala’s rich nature and successful history of Ayurveda and its success story, she had expressed concern how the world is forgetting this tremendous culture”
These days modern diagnosis is carried out first to know the root cause of any ailment, and then they undertake ayurvedic method to cure the disease. May sportsman have benefited with ayurveda and they still want to continue with it.